An Advertising Feature
IMAX films offer an enhanced cinema experience which intends to directly immerse the viewer in the action of the film. IMAX technology has developed greatly since the original concept was born in 1967 and is perhaps set to revolutionise the world of cinema and mark the future of film.
As we all know, films combine an attention to small details with a view of the larger picture in order to provide us with a form of entertainment unrivalled by any other. IMAX is a system of film production which uses a higher picture resolution and larger physical film size alongside improved sound quality to offer the ultimate experience in film viewing.
Attending an IMAX screening is not just an everyday trip to the cinema, but a complete experience designed to allow film goers to watch the latest blockbuster at its best.
IMAX theatres require specifically designed auditoriums which mean that you are not merely seeing a high quality film on a standard quality screen. Instead, IMAX theatres have floor to ceiling screens which give the viewers an almost 360 degree view of the action. While this may sounds somewhat extravagant and excessive the reality is that such a design allows the IMAX film to be screened in the appropriate manner. Improving the size and resolution of the image would be wasted on an average screen which is only designed to show the conventionally filmed productions so utilising a larger screen ensures that cinema viewing remains at its best.
The auditorium design also enables viewers to feel more immersed in the film they are viewing and improves the circulation and distribution of sound. This means that digital surround-sound is able to deliver the promises it makes and create a more realistic and natural feeling viewing.
Due to the recent advancements in the commercialised viewings of 3D films, IMAX 3D is likely to represent the future of film as we know it. 3D films have become increasingly more popular since their rather recent commercialisation and with the developments of 3D Television and Mobile Phone technology it seems that it is here to stay.
The combination of the IMAX experience with three dimensional filming offers viewers a chance to experience cinema as they have never experience it before. Combining the maximised field view provided by IMAX theatres design with the extra feature of 3D technology means that films are able to come to life in a way never experience before. IMAX and 3D are therefore likely to be a cinematic partnership that will act as the face of film for the foreseeable future.
Sampling the delights of IMAX through their different venues such as IMAX London is a great way for film enthusiasts to have the best experience possible and feel a deeper level of connection and interaction with the images they are watching. IMAX and 3D technology allows one to be a part of the film, rather than just positioning them as an observer, and is therefore celebrated by those who love film.
